bet365's CMO, Stephanie De Flora, discussed the company's unique and successful approach to the North American iGaming market in an exclusive interview. De Flora emphasized that bet365 avoids a 'copy and paste' strategy, opting instead for a tailored approach to differentiate itself in the competitive US and Canadian sports betting landscape.
Texas Tech is appealing the NCAA's ban on quarterback Brendan Sorsby for violating anti-gambling rules, despite Texas Tech voting against relaxing these same rules. This incident highlights the ongoing tension between evolving sports betting landscapes and traditional NCAA regulations.
Marves Fairley, who recently pleaded guilty to charges related to bribing NBA and NCAA players to underperform for betting gain, is reportedly still posting sports picks online. This comes after his admission of involvement in two significant basketball gambling scandals.
Manchester United is reportedly finalizing a £20 million training kit sponsorship deal with Betway, a move that allows the gambling operator an alternative marketing avenue ahead of an anticipated ban on front-of-shirt sponsorships for betting companies. This multi-year agreement highlights how gambling brands are adapting their sports marketing strategies in response to evolving regulations.
Fanatics Markets, the prediction market subsidiary of Fanatics, has partnered with ADI Predictstreet to launch a FIFA World Cup 2026 Hub. This co-branded platform offers US sports fans global football prediction markets, news, player data, and in-app content during this summer's tournament.
DraftKings is preparing to launch a new prediction market platform, DraftKings Exchange, which will feature microbetting. This move is seen as a significant innovation in the betting space, though some question if it's also a strategy to navigate regulations.
Brazilian betting operators are preparing for the upcoming FIFA World Cup, which will feature 48 teams and three host countries. They anticipate over BRL19 billion ($1.8 billion) in bets, viewing the event as a key opportunity for the regulated sector to showcase its maturity and cater to millions of soccer fans.
Crystal Palace will replace its gambling front-of-shirt sponsor NET88 with US-based AI firm Temporal from the 2026/27 season, ahead of the Premier League's voluntary ban on gambling company sponsorships. This move follows other clubs, like AFC Bournemouth, in securing new sponsors as the ban approaches.
Altenar, a leading sportsbook provider, has entered the regulated Philippine market by partnering with ArenaPlus, the flagship platform of DigiPlus Interactive Corp. This agreement will see ArenaPlus transition to being powered by Altenar's fully-managed sportsbook solution.
The 2026 FIFA World Cup, expanded to 48 teams and 104 matches across three North American countries, will present an unprecedented customer acquisition opportunity for sportsbooks. This expanded format will demand a more flexible, longer, and operationally complex marketing cycle for operators. Nikolaus Beier, SVP, emphasizes the need for adaptability.
Betano has secured a major sponsorship deal, becoming an 'official tournament supporter' for the 2026 FIFA World Cup across Europe and South America. This significantly expands Betano's global brand presence and reinforces its strategic involvement in major football events.
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America, partnering with FIFA through its parent company Kaizen Gaming. This sponsorship will offer fans exclusive experiences and opportunities for responsible engagement with the matches.
A new survey reveals that almost a quarter of Florida residents bet on sports, with 80% of these bettors wagering on NFL games over the past year. This highlights significant sports betting engagement in the state, despite ongoing legal complexities.
Polymarket has secured a multi-year deal with Serie A USA, becoming the exclusive prediction market partner for the league in the US. This agreement follows a similar partnership with LALIGA North America, reinforcing Serie A's international growth strategy.
Colorado and Arizona experienced a decline in sports betting handle for March compared to the previous year. Despite lower betting volumes, strong hold percentages for sportsbooks resulted in continued robust revenue generation for both states.
UFC is expanding its engagement with prediction markets through new sponsorship deals, as exemplified by Kalshi's agreement with Nate Diaz. Concurrently, Dana White has appealed to President Trump, advocating for revised tax policies to support the traditional gambling sector.
DATA.BET reports substantial growth in esports betting for Q1 2026, with Gross Gaming Revenue (GGR) nearly doubling and turnover increasing by 70.6%. This solidifies the continued upward trend of the esports vertical, confirming growing player interest in niche tournaments.
Belgian operator 711 has deepened its partnership with Bragg Gaming Group as it prepares to launch a new Kambi-powered sportsbook for the Belgian market. This move follows 711 securing an F+ license from Belgium's Gambling Commission, enabling it to offer sports betting.
LaLiga has highlighted the success of its new integrity unit in protecting Spain's top-flight football from match-fixing threats. Directors Iñaki Arbea and Pedro Varas detailed the unit's initiatives aimed at intervening against and strengthening defenses against criminal harms in sports.
LaLiga has lauded the effectiveness of its new integrity unit in safeguarding Spanish football from match-fixing and criminal activities. Director of Integrity Iñaki Arbea and Head of Integrity Projects Pedro Varas highlighted the unit's ongoing initiatives to combat and prevent match-fixing threats.
Bragg Gaming has significantly expanded its partnership with Belgian operator 711, going beyond their existing iGaming collaboration to power 711's new online sportsbook. This expansion leverages Kambi's sportsbook platform and Bragg's Fuze Technology, marking a strategic move for both companies in the Belgian market.
Significant and suspicious betting line shifts occurred for the Sean Brady vs. Joaquin Buckley fight at UFC 328, leading to some bookmakers suspending markets. Despite initial odds favoring Brady, Buckley became the favorite just hours before the fight, raising concerns about potential irregular betting activity.
DraftKings reported strong Q1 results and expressed optimism about its future in the predictions market, aiming for a top three position despite intense competition. The company also anticipates expansion into market making to further grow its business.
Manchester United is reportedly signing Betway as its new training kit sponsor, despite an impending ban on gambling sponsorships on matchday shirts in the Premier League. This move highlights how clubs are adapting to the ban by shifting gambling sponsorships to other advertising avenues.
DraftKings co-founder Paul Liberman expressed the company's interest in offering microbetting markets, despite ongoing lawsuits alleging these markets contribute to gambling addiction. Microbetting involves wagering on specific in-play events during live sports.