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    World Cup Marketing – flexibility will decide the winners

    World Cup Marketing – flexibility will decide the winners

    The 2026 FIFA World Cup, expanded to 48 teams and 104 matches across three North American countries, will present an unprecedented customer acquisition opportunity for sportsbooks. This expanded format will demand a more flexible, longer, and operationally complex marketing cycle for operators. Nikolaus Beier, SVP, emphasizes the need for adaptability.

    Summary based on reporting by G3 Newswire, which retains all rights to its text and images.

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    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma has launched a retail sportsbook on the Pauma Indian Reservation in California, permitting guests aged 18 and older to place wagers via self-service kiosks. The opening ceremony featured Pauma Band of Luiseño Indians leadership and former NFL player Shawne Merriman, who placed the venue's first bet. The facility introduces on-reservation sports betting within the state's tribal gaming landscape.