iGaming Business

    EU Digital Fairness Act would tighten rules on loot boxes and gambling influencer marketing

    EU Digital Fairness Act would tighten rules on loot boxes and gambling influencer marketing

    The European Commission's draft Digital Fairness Act seeks to introduce tighter regulations on video game loot boxes and influencer-led gambling marketing. Proposed measures include mandatory odds disclosures, spending caps on paid loot boxes, youth protections against specific monetization mechanics, and the extension of advertising bans to influencers.