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    “We’re not interested in copying and pasting” – bet365’s CMO on firm’s North American journey

    “We’re not interested in copying and pasting” – bet365’s CMO on firm’s North American journey

    bet365's CMO, Stephanie De Flora, discussed the company's unique and successful approach to the North American iGaming market in an exclusive interview. De Flora emphasized that bet365 avoids a 'copy and paste' strategy, opting instead for a tailored approach to differentiate itself in the competitive US and Canadian sports betting landscape.

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    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Following Manchester City's guilty verdict on 114 financial regulation breaches, major bookmakers in the UK have either suspended or significantly adjusted their Premier League relegation markets. Operators like William Hill, bet365, Paddy Power, and Sky Bet swiftly reacted to the news. This move reflects the significant perceived risk of potential penalties, despite an expected appeal process.