Manchester United is reportedly finalizing a £20 million training kit sponsorship deal with Betway, a move that allows the gambling operator an alternative marketing avenue ahead of an anticipated ban on front-of-shirt sponsorships for betting companies. This multi-year agreement highlights how gambling brands are adapting their sports marketing strategies in response to evolving regulations.
Kambi Group has announced a multi-year extension of its partnership with Peru-facing Olimpo.bet, strengthening its presence in Latin America. Under the renewed agreement, Olimpo.bet will continue to utilize Kambi’s Turnkey Sportsbook solution, tailored for local player preferences.
BetMGM has launched a new cabana sportsbook at the Tailgate Beach Club at Mandalay Bay Resort and Casino in Las Vegas. This unique offering provides guests with poolside access to an in-person outdoor wagering window. The initiative aims to integrate sports betting into a dayclub environment on the Strip.
BetMGM has launched a new sportsbook concept at Mandalay Bay in Las Vegas, featuring a cabana-style, poolside betting window. Located at the Tailgate Beach Club, this facility provides guests with an in-person outdoor wagering experience. This offering integrates sports betting with resort leisure amenities.
Following Manchester City's guilty verdict on 114 financial regulation breaches, major bookmakers in the UK have either suspended or significantly adjusted their Premier League relegation markets. Operators like William Hill, bet365, Paddy Power, and Sky Bet swiftly reacted to the news. This move reflects the significant perceived risk of potential penalties, despite an expected appeal process.
BetMGM has launched its first poolside sportsbook at the Tailgate Beach Club in Mandalay Bay Resort and Casino, Las Vegas. This new offering provides guests with an in-person outdoor wagering window and the ability to register for BetMGM accounts while enjoying the poolside environment.