Tabcorp is commencing the test phase for its 'One Pool' project, aiming to consolidate Australia's three state-based tote pools into a single wagering system. Testing will begin on September 24 at racetracks in New South Wales and Queensland, marking a significant step towards unifying Australian racing pools.
Caesars announced the WSOP Online 2026 fall bracelet schedule, commencing September 27. The schedule includes 33 bracelet events and will utilize pooled liquidity across Nevada, New Jersey, Pennsylvania, and Michigan.
The Arizona Department of Gaming has allocated nine limited event wagering operator licenses to various local venues, effective September 11. These locations are now approved to offer in-person event wagering within the state.
BETBY has entered the regulated Polish market through a partnership with Betters, integrating its complete sportsbook solution. This marks BETBY's first presence in Poland, expanding its reach across regulated markets.
The Las Vegas Athletics have named Circa Resort & Casino and Circa Sports as the club's first Founding Partner in a multi-year agreement. This partnership establishes Circa as the Official Resort and Sportsbook of the A's as they build their presence in Las Vegas.
Genius Sports Limited has launched Prediction.com, a new consumer platform designed to centralize information on prediction markets. The platform combines live sports data feeds with prediction market volumes, allowing users to discover markets, compare event contracts, and track probability changes.
Genius Sports has launched Prediction.com, a new prediction markets comparison site, leveraging its earlier acquisition of the Legend media network. The platform aims to consolidate information from major prediction markets, allowing users to compare event contracts.
Prediction markets experienced record trading volumes during the NFL opening weekend, with eight major platforms recording $3.12 billion on Sunday and $3.17 billion on Saturday, driven by college football. This surge represents the highest-volume day in prediction market history, as noted by a Jefferies analyst.
Genius Sports CEO Mark Locke informed investors that the demand for gambling and prediction platforms remains strong despite anticipated regulatory changes, especially concerning prediction markets. He asserted that the company's value proposition and data services are robust enough to ensure they will continue to be compensated, regardless of shifts in the market.
FDJ's ParionsSport has partnered with Ligue 1+ Pro to expand the distribution of French top-flight football coverage across local communities in France. This agreement allows ParionsSport to serve as a distribution partner for Ligue 1 McDonald’s content, enhancing its sports betting offering.
Codere Online has secured a multi-year agreement to become the official betting partner of the NFL in Mexico. This strategic partnership aims to enhance Codere Online's brand presence and market share in the Latin American region by aligning with a major global sports league.
FeedConstruct has secured exclusive worldwide data and streaming rights for the Central Asian Volleyball Association (CAVA). This agreement covers CAVA's entire competitive portfolio across both men's and women's international and club volleyball competitions, enhancing FeedConstruct's sports data offerings for betting operators.
Codere Online has announced a multi-year partnership with the NFL in Mexico, enhancing its sports betting offerings in the region. The agreement includes rights related to Super Bowl LXI and the 2026 Mexico City game, strengthening Codere's position in the Mexican market.
BetMGM, part of LeoVegas Group, has secured a multi-year deal to become Newcastle United's official UK and European betting partner, expanding on their existing 2023 relationship. The agreement ensures prominent BetMGM branding at St James' Park, including LED advertising and media walls. This partnership strengthens BetMGM's presence through association with a major Premier League club.
FeedConstruct has secured exclusive global streaming and data rights for Panama's top two domestic football leagues, the Liga Panameña de Fútbol (LPF) and Liga PROM. This agreement covers every match across both competitions, providing full global exclusivity to FeedConstruct's international network.
FanDuel has renewed its agreement to remain an Official Sports Betting Partner of the National Football League through the 2026 season. This multiyear extension allows FanDuel to continue advertising during live NFL games and use official NFL marks in its marketing, solidifying a key partnership established in 2021.
H2GC, a market intelligence firm, forecasts a 2% year-on-year dip in NFL gross win to $3.5 billion this season, attributed partly to the emerging threat of prediction markets. This projection also suggests a decrease in overall NFL betting handle for the upcoming season. This trend could impact sportsbook operators heavily reliant on NFL revenues.
Jake Paul's sports betting venture, Betr, is relaunching as Betr 2.0 with a phased rollout of prediction markets in select states. This makes Betr the first consumer app to integrate with Polymarket, with a full release planned for later in the football season.
Bet365 has officially launched its online sports betting platform in Washington D.C., marking its entry into the jurisdiction. The move is supported by three major sports partnerships, offering D.C. bettors a comprehensive sportsbook with over 100 sports and extensive live betting options.
FIRST.bet has secured an exclusive partnership to become the sportsbook technology provider for game aggregator Alea. This collaboration will integrate FIRST.bet's localized, tier-one sportsbook tech into Alea's extensive network, enhancing Alea's product offering. Alea chose a single provider for a streamlined approach to sportsbook integration.
Digital betting transaction volumes in Mexico surged by 431.75% during the 2026 FIFA World Cup compared to the 2022 tournament, according to Mexican payments company STP. This significant increase highlights the growing engagement and market potential within Mexico's online sports betting sector, especially during major events.
A new Match Profitability Index from Blask's World Cup 2026 Report indicates that 'Over/Under 2.5' goals bets were responsible for two-thirds of bookmakers' margin fluctuations during the tournament. This analysis, scoring matches by bet type rather than outcome, highlights specific markets where operators lost or gained ground. The report offers valuable insights into betting market dynamics for major sporting events.
The growth of prediction markets is increasingly being driven by professional firms that act as 'invisible sportsbooks', providing liquidity, pricing, and taking the opposite side of retail trades. While these platforms promise peer-to-peer betting, sophisticated operators are essential to their functionality and growth. This reveals a significant operational model within an emerging betting segment.
Industry leaders from Genius Sports, SIS, and Coolbet discuss the growing importance of 24/7 content in modern sports betting. They examine how operators are balancing scale, integrity, and engagement to keep bettors entertained between major events. This trend highlights the evolution of always-on betting from a niche offering to a core sportsbook strategy.
Sportradar has expanded its partnership with prediction market platform Polymarket, providing premium data, streaming, and integrity services for over 20 sports leagues. This agreement enhances Polymarket's offerings to its US customers, including access to high-profile global sports competitions.