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    Beyond the big match: how 24/7 content is reshaping sports betting

    Beyond the big match: how 24/7 content is reshaping sports betting

    Industry leaders from Genius Sports, SIS, and Coolbet discuss the growing importance of 24/7 content in modern sports betting. They examine how operators are balancing scale, integrity, and engagement to keep bettors entertained between major events. This trend highlights the evolution of always-on betting from a niche offering to a core sportsbook strategy.

    Summary based on reporting by SBC News, which retains all rights to its text and images.

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    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma has launched a retail sportsbook on the Pauma Indian Reservation in California, permitting guests aged 18 and older to place wagers via self-service kiosks. The opening ceremony featured Pauma Band of Luiseño Indians leadership and former NFL player Shawne Merriman, who placed the venue's first bet. The facility introduces on-reservation sports betting within the state's tribal gaming landscape.