Sportradar has expanded its partnership with prediction market platform Polymarket, providing premium data, streaming, and integrity services for over 20 sports leagues. This agreement enhances Polymarket's offerings to its US customers, including access to high-profile global sports competitions.
PGA Tour Champions golfer Matt Gogel has been suspended for six months due to betting on golf competitions. The PGA Tour clarified that Gogel did not bet on tournaments in which he participated, but the action still violates their integrity policies.
Sportradar has secured a multi-year extension of its exclusive global distribution rights for official data and audiovisual betting for Euroleague Basketball through the 2031 season. This renewed agreement, effective from the 2026-27 season, encompasses over 650 games annually across the EuroLeague and BKT EuroCup competitions. This continues a long-standing partnership, solidifying Sportradar's position in European basketball betting data.
Polymarket has launched new markets allowing users to bet on NFL player availability for specific events, framed as 'Will {participant} participate in {event}?' This move comes despite the CFTC's stance against markets related to player injuries, though the regulatory body has not opposed Polymarket's self-certification of these specific markets. The development sparks debate regarding the interpretation of regulations for prediction markets involving sports.
Sportradar has secured a multi-year extension with Euroleague Basketball for official data and audio-visual betting rights. This agreement solidifies Sportradar's position as the exclusive distributor of betting data and AV streams for Euroleague and EuroCup competitions to licensed sports betting operators worldwide.
Kalshi, a US-regulated prediction market, has expanded its partnerships to include the Los Angeles Dodgers and four other MLB teams, bringing their total MLB collaborations to seven. This increases prediction market operators' presence to nearly 25% of all MLB clubs, highlighting growing adoption within major league sports. The deals focus on data integration, brand promotion, and fan engagement for prediction markets.
A new report indicates that player props and single-game parlays significantly drove record World Cup betting, successfully attracting bettors to these bet types, which are traditionally less popular in soccer compared to American sports. This trend highlights the impact of product innovation on market engagement during major sporting events.
Kalshi, an event prediction market, has announced partnerships with five MLB franchises: the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. The company is also pursuing a partnership with sports media outlet The Athletic, owned by the New York Times, to expand its presence in sports.
Boot Hill Casino & Resort has extended its sports wagering contract with the Kansas Lottery through 2030. Concurrently, the casino announced a 10-year extension of its sports betting partnership with DraftKings, solidifying their presence in the Kansas market for the coming decade.
The new football season presents a crucial period for sportsbooks, prompting a re-evaluation of strategies based on insights from the recent World Cup. Key areas of focus include adapting to changing betting behaviors, enhancing personalization, strengthening in-play offerings, and ensuring operational resilience to meet heightened customer expectations.
Industry leaders like Genius Sports and LeoVegas highlight micro-betting and data's growing significance as key drivers in the evolution of football betting ahead of the new season. These trends are shaping how operators engage with bettors and offer new wagering opportunities.
Fanatics Betting & Gaming has secured an official sports betting partnership with the NFL, positioning it as a key operator for the upcoming season. This agreement grants Fanatics access to NFL branding and data, enhancing its offerings to fans.
Entain has launched its new fantasy football app, Seven, leveraging the growing UK interest in stats-led sports engagement. Angstrom, a partner in the venture, views this as a significant opportunity to capitalize on the increasing popularity of fantasy sports. The app aims to integrate with Entain's major betting brands like Ladbrokes.
Despite an upcoming front-of-shirt gambling sponsorship ban in the Premier League from the 2026/27 season, bookmakers continue to sign new partnership deals with clubs. This suggests a shift in marketing strategy towards other sponsorship tiers, maintaining brand visibility within the league. The article provides a full list of these ongoing partnerships.
Brentford FC has extended its partnership with South African operator Hollywoodbets for another five years, making them the club's official betting partner. This renewal continues their long-standing relationship, despite Hollywoodbets no longer appearing on the front of the club's shirts due to evolving Premier League sponsorship rules.
Pikkit, a popular sports tracking and social analytics platform, is partnering with ProphetX, a CFTC-designated prediction market exchange. This collaboration will integrate ProphetX's sports prediction markets directly into the Pikkit community, allowing users to engage with regulated prediction trading.
This article explores 'challenge-based betting' as a potential innovation to revitalize UK sportsbooks amidst new regulatory pressures and increased remote gaming duty. It suggests this novel betting format could offer a creative solution to market challenges and engage users in new ways, moving beyond traditional wagering models.
This article discusses insights from the 2026 FIFA World Cup, highlighting that product innovation is crucial for sportsbooks to succeed, particularly in customer acquisition and retention beyond major tournaments. Coolbet COO Tomas is cited, emphasizing the shift towards rewarding innovation over aggressive bonuses. It suggests a strategic evolution in sportsbook operations.
The 2026 FIFA World Cup highlighted product innovation as a key driver for sportsbook success, moving beyond traditional debates on turnover and customer acquisition. Operators focused on advanced product features and user experience to engage bettors and improve retention during the tournament. This shift emphasizes that sophisticated product offerings are now crucial for competitive advantage in major sports events.
FeedConstruct has secured exclusive worldwide data and live streaming rights for various World Baseball Softball Confederation (WBSC) events, including the World Cup Group Stage, qualifiers, and U-23 Baseball World Cup. This partnership positions FeedConstruct as the sole provider of official WBSC baseball data for these competitions.
FeedConstruct has secured exclusive global betting rights for the Malta Premier League, including worldwide video streaming rights for all matches. The deal also grants FeedConstruct non-exclusive official data coverage, which will become fully exclusive after the initial year.
Genius Sports has partnered with Kalshi, a regulated event prediction market, to supply real-time official data for its entire soccer portfolio. This agreement also includes media and integrity services, providing Kalshi with access to Genius Sports' streaming solutions and betting integrity monitoring.
LeoVegas has launched its proprietary Tiger sportsbook in the UK market, signifying a major step in the company's strategy to expand its sports betting offering and bring technology in-house. This move underscores LeoVegas's ambitions in the competitive UK sports betting sector, following its acquisition by MGM Resorts International.
LeoVegas has launched its in-house sportsbook, Tiger, in the UK market, following its initial rollout in Denmark in July last year. The sportsbook platform, powered by Tipico US, has also previously gone live in Brazil and Sweden.
Hollywoodbets, a major South African sports betting operator, has partnered with DATA.BET to launch esports betting in the country. This move marks a significant expansion into the growing esports market for both companies, particularly within one of Africa's largest betting sectors.