Betting industry news

    BETER joins forces with OpenBet

    BETER, a provider of live streams, data, and odds for esports and sports, has partnered with OpenBet, a leading betting and gaming technology supplier. This integration allows OpenBet to offer BETER's exclusive ESportsBattle content to its global customer base without requiring additional technical builds. The collaboration enhances OpenBet's esports offerings and expands BETER's distribution.

    ASA upholds complaint against Midnite over AI-generated character in TikTok ad

    ASA upholds complaint against Midnite over AI-generated character in TikTok ad

    The UK's Advertising Standards Authority (ASA) upheld a complaint against betting operator Midnite for using an AI-generated character in a TikTok ad that appeared to be under 25, breaching age-restriction rules. However, a similar complaint against White Hat Gaming was not upheld as the ASA found the individual in their ad appeared to be over 25. This ruling highlights increasing scrutiny on AI-generated content in iGaming marketing.

    Overreliance on legacy VIP systems threatens ‘silent churn’, new survey finds

    Overreliance on legacy VIP systems threatens ‘silent churn’, new survey finds

    A new survey reveals iGaming operators are overly reliant on legacy VIP systems and manual processes, with limited adoption of AI tools, potentially leading to 'silent churn' among high-value players. The report suggests this outdated approach hinders effective customer relationship management and operational efficiency within a crucial business segment.