The UK's Advertising Standards Authority (ASA) upheld a complaint against betting operator Midnite for using an AI-generated character in a TikTok ad that appeared to be under 25, breaching age-restriction rules. However, a similar complaint against White Hat Gaming was not upheld as the ASA found the individual in their ad appeared to be over 25. This ruling highlights increasing scrutiny on AI-generated content in iGaming marketing.
Summary based on reporting by iGaming Business, which retains all rights to its text and images.
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