SBC News

    “We’re not interested in copying and pasting” – bet365’s CMO on firm’s North American journey

    “We’re not interested in copying and pasting” – bet365’s CMO on firm’s North American journey

    bet365's CMO, Stephanie De Flora, discussed the company's unique and successful approach to the North American iGaming market in an exclusive interview. De Flora emphasized that bet365 avoids a 'copy and paste' strategy, opting instead for a tailored approach to differentiate itself in the competitive US and Canadian sports betting landscape.

    Man Utd rumoured to have secured £20m Betway deal which ducks incoming sponsorship ban

    Manchester United is reportedly finalizing a £20 million training kit sponsorship deal with Betway, a move that allows the gambling operator an alternative marketing avenue ahead of an anticipated ban on front-of-shirt sponsorships for betting companies. This multi-year agreement highlights how gambling brands are adapting their sports marketing strategies in response to evolving regulations.

    Italy begins media review of gambling comms divide

    Italian authorities, specifically AGCOM, have launched a new consultation on "responsible gambling communications" following ambiguities in existing regulations. This initiative aims to reclassify gambling advertising, marketing, and customer incentives, with over 20 stakeholders having already submitted feedback. The ongoing review signifies a push for clearer guidelines in Italy's gambling communication landscape.