Sports Betting

    Winning after the final whistle: Is the World Cup really worth only 1% of annual operator revenue?

    Winning after the final whistle: Is the World Cup really worth only 1% of annual operator revenue?

    While the FIFA World Cup is projected to generate billions in wagers, industry experts suggest its financial contribution to annual operator Gross Gaming Revenue (GGR) may be relatively small. However, operators believe the event yields significant non-financial benefits, such as customer acquisition and brand visibility, extending beyond immediate revenue.

    DraftKings Lost Up to $50M on World Cup Group Stage Matches, Say Analysts

    DraftKings reportedly lost up to $50 million on World Cup group stage matches due to bettors winning big, according to Bank of America analysts. This significant payout represents a substantial portion of their estimated $1.1 billion total betting handle for the tournament. The losses highlight the volatility and potential financial impact of major sporting events on sportsbook operators.

    Everton moves Stake to sleeve and swaps front-of-shirt bookmaker deal with financial spread betting

    Everton FC has replaced its front-of-shirt sponsor, betting firm Stake, with financial spread betting company CMC Markets. Stake will now move to a sleeve sponsorship. This change comes ahead of the Premier League's self-imposed ban on front-of-shirt betting sponsorships beginning in the 2026/27 season, indicating a proactive shift in commercial strategy.