Cricket icon Kevin Pietersen's brand ambassador deal with Dafabet has raised questions about sports integrity. Pietersen, a former England batsman and current national team mentor, announced his global ambassador role for Dafabet on X.
BetMGM has renewed its partnership with NHL star Connor McDavid. McDavid has previously participated in BetMGM's responsible gambling initiatives, contributing to measurable shifts in customer play management.
The NBA and WNBA are launching a responsible gaming campaign focusing on the risks of betting on sports outcomes. This initiative will direct fans to educational resources concerning the financial risks associated with sports betting.
Sportsbook technology supplier FIRST.bet has launched its sportsbook engine for Swedish operators, marking the first step in its new European expansion phase. This allows Swedish operators to integrate FIRST.bet's engine while maintaining their brand and frontend in one of Europe's established regulated betting markets.
Hard Rock is entering the online sports betting market in the Netherlands after receiving regulatory approval from the Dutch gambling regulator, KSA. This expansion follows two years of online casino operations by Hard Rock Casino in the Netherlands, with Spincore Group operating a Hard Rock Digital online casino since July 2024.
Week 5 of the Circa Survivor contest saw a significant reduction in entries. The Dallas Cowboys' loss to Tampa Bay eliminated 2,554 participants, accounting for 42.8% of the remaining field.
Hard Rock Casino has launched its online sports betting product in the Netherlands after receiving regulatory approval from the Kansspelautoriteit. The brand, operated by SpinCore Group, announced its debut into the Dutch market.
Betano, Kaizen Gaming’s online sports betting and gaming brand, has been named an Official Sponsor of UEFA EURO 2028. This sponsorship is part of a renewed partnership between UEFA and Kaizen Gaming, announced at a signing ceremony in Athens.
FanDuel has reinstated a 50-cent transaction fee on qualifying bets in Illinois to cover the state's per-wager tax. This tax charges operators 50 cents per bet after their first 20 million qualified online wagers.
PrizePicks has signed a multi-year partnership with NBA player Anthony Edwards, making him the company's first NBA brand ambassador. Edwards will serve as a prominent face for PrizePicks across its advertising and social media campaigns.
The NBA is bringing Texas teams to Macau, as the league continues to expand its presence in major gambling destinations. This move comes as the league nears a decision on potential expansion in Las Vegas.
Hard Rock Bet aims to differentiate itself in the U.S. sports betting market with its new advertising campaign, 'After Dark.' This campaign, the third iteration of its Hard Rock Bet Party platform, features rapper Fat Joe alongside former NFL figures Jimmy Johnson and Michael Irvin.
UK-focused bookmaker Midnite has secured a multi-year deal to become the National Football League's (NFL) official sports betting partner in the UK and Ireland. This partnership grants Midnite exclusive access to various NFL rights, including broadcast, content, and free-to-play elements. The agreement marks a significant move for Midnite, aligning with its recent sponsorship and marketing expansion.
Betano, owned by Kaizen Gaming, has renewed its sponsorship deal with UEFA, making it an official sponsor for UEFA Euro 2028. This long-standing partnership ensures Betano's involvement in the upcoming European Championship, scheduled for June 2028 across England, Scotland, Wales, and Ireland.
Betano will sponsor Euro 2028, further extending Kaizen Gaming's partnership with UEFA. This agreement signifies a continuation of Kaizen Gaming's extensive football sponsorship strategy.
Kaizen Gaming and UEFA have announced that Betano will be an Official Sponsor of UEFA EURO 2028, extending a partnership that began with UEFA EURO 2024. This marks a new chapter in the collaboration between the online sports betting and gaming brand and UEFA.
theScore Bet, part of PENN Entertainment, has secured a multi-year agreement to become an official NFL partner in Canada for both sportsbook and iCasino. This deal grants the operator access to NFL intellectual property, trademarks, and advertising rights. The partnership encompasses PENN's entire Canadian iGaming portfolio.
Racecourse Media Group (RMG) has secured long-term renewals for the audio-visual and data rights from 33 British racecourse shareholders. These extensions cover all aspects of RMG’s media and data rights portfolio, including streaming, direct-to-home broadcasting, and terrestrial distribution.
Premier Padel has appointed iGame Media as its exclusive official partner for betting data and live streaming. This partnership will cover the Qatar Airways Premier Padel tour, encompassing over 2,400 matches from the 2027 season onwards, making official betting products for padel available to sportsbooks for the first time.
Kambi Group plc and Olimpo.bet have extended their turnkey sportsbook partnership through a new multi-year agreement. This renewal strengthens Kambi's presence in Latin America as Olimpo.bet continues to operate in Peru's regulated market.
PowerPlay has entered Alberta's regulated iGaming market with the launch of its online sportsbook, following provincial authority approvals. This move provides players in Alberta with access to another licensed operator in the regulated framework that opened in July.
The Virginia Lottery has released its August 2026 sports wagering activity report. In August, account holders in the Commonwealth wagered over $532.2 million and won approximately $481 million from those bets.
North Carolina has released its August 2026 sports wagering revenue report. During this month, account holders in the state wagered over $520 million on sporting events. They subsequently won approximately $467.7 million from these bets.
SunBet is developing a strategy to increase its market share in South Africa and challenge current leaders. The company's CEO plans a December launch for an updated betting product, which will feature an improved user interface and experience.
Circa Sports has designated Survivor Sweat as the official marketplace for entries into its football contests. This platform allows participants to sell portions of their Circa Sports Football contest entries, and buyers to purchase them.