Genius Sports has partnered with Equativ to integrate live sports moment targeting into StackAdapt's programmatic advertising platform. This collaboration allows advertisers to deliver highly relevant ads to fans based on real-time events during live sporting broadcasts, enhancing ad engagement and effectiveness.
Summary based on reporting by Genius Sports, which retains all rights to its text and images.
One email each morning with the stories that moved the betting industry — regulators, operators and market moves, summarised. Free for industry professionals.
No spam, no bonuses — just industry news. Unsubscribe any time.
Sportradar has opened its Unified Odds Feed to distribute esports pricing from competitor data firms, including GRID. The technical integration enables sportsbook clients to select and customize their esports odds providers on a game-by-game basis.
The Michigan Gaming Control Board has approved Soaring Eagle Gaming's platform provider switch from GAN to White Hat Gaming. Under the transition, White Hat Gaming will power the operator's online casino and sports betting operations following a November 10 launch.
Allwyn has entered into an agreement with Kambi Group to bolster its sportsbook technology and operations. Under the deal, Kambi will grant Allwyn a perpetual, global license to its sportsbook source code while continuing to provide trading and associated services. The partnership is projected to increase Kambi’s operating profit by approximately €50m.
Kambi Group has entered into agreements with Allwyn, granting the multinational gaming entertainment company a perpetual, global license to its sportsbook source code. The partnership will power Allwyn's sportsbook technology consolidation and is projected to contribute between €45m and €50m to Kambi's operating profit from 2027 to 2031.
Oneida Indian Nation's Turning Stone Resort Casino and affiliated businesses are restoring operations following a cyberattack that disrupted computer networks, payment processing, ATMs, and phone lines. The property has begun recovering critical services, including the resumption of credit card transactions for food and beverage purchases as systems come back online.