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    Where do World Cup bettors go after the final whistle?

    Where do World Cup bettors go after the final whistle?

    Oddin.gg's Marek Suchar discusses strategies for sportsbooks to retain first-time bettors acquired during major events like the World Cup. Research from the previous World Cup is used to advise operators on maximizing customer lifetime value post-tournament. The article emphasizes how to leverage the influx of new customers for sustained business growth.

    Summary based on reporting by iGaming Business, which retains all rights to its text and images.

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    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma opens sportsbook on California tribal reservation

    Casino Pauma has launched a retail sportsbook on the Pauma Indian Reservation in California, permitting guests aged 18 and older to place wagers via self-service kiosks. The opening ceremony featured Pauma Band of Luiseño Indians leadership and former NFL player Shawne Merriman, who placed the venue's first bet. The facility introduces on-reservation sports betting within the state's tribal gaming landscape.