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    Where do World Cup bettors go after the final whistle?

    Where do World Cup bettors go after the final whistle?

    Oddin.gg's Marek Suchar discusses strategies for sportsbooks to retain first-time bettors acquired during major events like the World Cup. Research from the previous World Cup is used to advise operators on maximizing customer lifetime value post-tournament. The article emphasizes how to leverage the influx of new customers for sustained business growth.

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    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Following Manchester City's guilty verdict on 114 financial regulation breaches, major bookmakers in the UK have either suspended or significantly adjusted their Premier League relegation markets. Operators like William Hill, bet365, Paddy Power, and Sky Bet swiftly reacted to the news. This move reflects the significant perceived risk of potential penalties, despite an expected appeal process.