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    What Banijay's €32bn bet on a market that doesn't exist reveals about gaming's new value map

    What Banijay's €32bn bet on a market that doesn't exist reveals about gaming's new value map

    This article analyzes the strategic rationale behind Banijay's recent €32 billion deal with JOA, highlighting how advisors view the logic as sound despite the market's current state. It reveals a shift in capital flow within gaming M&A, pointing towards new areas of value creation.

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