All news

    TrafficGuard: The World Cup exposed the hidden cost of player acquisition

    TrafficGuard estimates over $100 million in betting advertising spend during the World Cup delivered no new player value due to fraud and inefficiencies. This highlights a significant industry-wide issue where a substantial portion of the $4-8 billion annual ad spend in online gaming is wasted on non-converting traffic. The article suggests this represents a persistent challenge in optimizing player acquisition costs.

    Summary based on reporting by G3 Newswire, which retains all rights to its text and images.

    The Daily Briefing

    One email each morning with the stories that moved the betting industry — regulators, operators and market moves, summarised. Free for industry professionals.

    No spam, no bonuses — just industry news. Unsubscribe any time.

    More like this

    Aristocrat posts 13% earnings growth for 2025/2026 FY, returns $1.29 billion to shareholders

    Aristocrat posts 13% earnings growth for 2025/2026 FY, returns $1.29 billion to shareholders

    Aristocrat Leisure Limited reported a 13% increase in normalized earnings per share before amortization (EPSA) in constant currency for the 2025/2026 financial year ended September 30, 2026. The Australian gaming company generated normalized net profit after tax and amortization (NPATA) of A$1.58 billion. During the period, Aristocrat returned approximately A$1.9 billion ($1.29 billion) to shareholders through dividends and share buybacks.