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    Sunderland signs multi-year deal with Shuffle amid heightened black market scrutiny

    Sunderland AFC has signed a multi-year sponsorship deal with Shuffle, a crypto-centric online casino and sports betting platform that operates without a UK Gambling Commission license. This partnership is controversial given increasing scrutiny on football clubs promoting gambling and the platform's unlicensed status in the UK, raising questions about regulatory oversight. The deal highlights ongoing tensions between sports sponsorship and responsible gambling practices within the UK.

    Summary based on reporting by SBC News, which retains all rights to its text and images.

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