Sportradar has agreed to sell Atrium Sports, the coaching and scouting business of its Synergy Sports subsidiary, to Teamwork Innovations for $170 million in cash. Sportradar will retain certain Atrium Sports assets that support its core sportstech and betting operations.
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Sportradar Group AG has announced an agreement to divest the coaching and scouting business of Synergy Sports to Teamworks Innovations. This transaction aims to streamline Sportradar's business and sharpen its focus on core betting, gaming, and media priorities.
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Sportradar has sold Atrium Sports for $170 million as part of an effort to optimize and streamline its business operations. The company will retain key technological assets from Atrium Sports post-sale.