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    Soo Kim’s British gamble: what does Bally’s really want in Europe?

    Soo Kim’s British gamble: what does Bally’s really want in Europe?

    Bally's chairman Soo Kim is undertaking a debt-financed consolidation strategy to transform the European gaming landscape, even as competitors withdraw from the UK market. This aggressive move signals Bally's intent to become a major player in European iGaming.

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