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    Midnite drops affiliate after TikTok ad but ASA still warns operator of rule breach

    The Advertising Standards Authority (ASA) has warned operator Midnite for a TikTok ad featuring an individual appearing under 25, created by an affiliate. Although the ad was quickly removed, the ASA ruled it breached CAP Code rules and must not reappear. This highlights the ongoing challenges operators face in monitoring affiliate marketing compliance, especially on platforms like TikTok.

    Summary based on reporting by SBC News, which retains all rights to its text and images.

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