Google has updated its policy to permit licensed gambling operators access to YouTube Masthead campaigns starting October 21. This allows gambling advertisers to utilize premium advertising placements on the YouTube homepage. The change enables a new high-visibility advertising channel for the iGaming industry.
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iGaming technology and software provider GR8_TECH has entered the prediction market sector by launching a dedicated technology stack. The new functionality has been integrated directly into the company's GREAT_TURNKEY and GREAT_CRYPTO TURNKEY product suites, expanding event-contract options for operator clients.
Light & Wonder has completed the debut installation of its RapidPlay cashless gaming solution at Crystal Bay Casino in Nevada. The technology allows patrons to securely fund slot machines directly from their personal mobile devices. Currently approved for deployment in Nevada, the supplier plans to expand the system into additional jurisdictions subject to regulatory approval.
Sun International's digital arm, Sunbet, has renewed its technology partnership with Bede Gaming to support its ongoing expansion across African markets. The agreement extends a nearly decade-long collaboration, with Bede's platform continuing to power Sunbet's online operations in South Africa, Botswana, and Namibia.
EGT Digital has deployed its X-Nave platform in Spain for the first time via the launch of Hermanos Rubio's eldoradocasino.es. The partnership facilitates the digital transition of the El Dorado brand, connecting its retail gaming operations with a new online casino and sports betting offering.
Yurii Berest of DATA.BET discusses the evolution of prediction markets. He provides insights into their growth, arguing for their recognition as a standalone vertical within the iGaming industry, and forecasts their future trajectory.