Honoré Gaming has partnered with The Affiliate Platform (TAP) to integrate its affiliate management software across its operator network in French-speaking Africa and Latin America. The integration connects affiliate acquisition with existing Smartico loyalty and retention tools.
Honoré Gaming partners with The Affiliate Platform (TAP) to drive affiliate revenue growth for operators
Tuesday 3rd November 2026 – Honoré Gaming, the pioneering online sportsbook platform and technology provider, has partnered with The Affiliate Platform (TAP). The partnership will see TAP’s affiliate management software integrated across the Honoré Gaming operator network in French-speaking Africa and Latin America.
Operators using the platform can now run their affiliate programmes through TAP without leaving their existing setup, with support from Honoré Gaming’s in-house Marketing & Affiliation team. TAP was built for iGaming and is used by more than 100 companies. Every day it handles around 35.5 million clicks and 1.4 million registrations, across a network of more than 2.1 million affiliates.
With TAP, operators can set up CPA, RevShare or hybrid deals with qualification rules, so commission is only paid on players who deposit and play. Live tracking by affiliate and campaign means budget can shift quickly to the partners sending the best players, and multi-level affiliation and Refer-a-Friend tools let operators recruit through local influencers and media, and through their own players.
TAP is a sister product to Smartico, whose CRM and gamification tools were added to the Honoré Gaming platform in May. Players brought in by affiliates now go straight into the loyalty and retention journeys operators already run.
Valentin Raigue, Chief Product Officer at Honoré Gaming, said: “Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”
Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, added: “Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”
About Honoré Gaming
Honoré Gaming is a leading technology provider and pioneer in the online sportsbook and casino industry. The company focuses on delivering robust, scalable, and customizable platform solutions tailored to the specific needs of operators in emerging markets. From deposit management to gameplay and advanced analytics, Honoré Gaming empowers partners to create high-performing entertainment ecosystems that prioritize player-centric experiences.
About The Affiliate Platform (TAP)
The Affiliate Platform (TAP) is an affiliate management solution built for the iGaming industry. It gives operators one place to run their affiliate programs, from tracking and performance analytics to commission management and payouts. TAP helps operators grow their partner networks and get more out of their affiliate program. It is developed by the company behind Smartico.ai, a leader in real-time CRM automation, gamification and loyalty for iGaming.
Summary based on reporting by iGaming News (editorial), which retains all rights to its text and images.
One email each morning with the stories that moved the betting industry — regulators, operators and market moves, summarised. Free for industry professionals.
No spam, no bonuses — just industry news. Unsubscribe any time.
Symplify has launched Insights, an add-on that consolidates email, SMS and App Push performance across campaigns and automations within its CRM platform. The tool requires no additional setup and gives existing customers access to 12 months of historical data on activation, with automatic comparisons against the previous equivalent period.
The Sahara resort has become the first casino on the Las Vegas Strip to allow patrons to convert cryptocurrency into gaming chips and tickets. The property integrated BurraPay's cryptocurrency payment platform in October, marking a milestone for digital asset adoption on the casino floor. Additional Las Vegas gaming venues are expected to expand into crypto payment solutions in the coming months.
EGT Digital has launched its X-Nave platform in Spain through a partnership with Hermanos Rubio to power eldoradocasino.es. The deal marks the debut of the platform in the Spanish market and facilitates El Dorado's expansion from land-based operations into online casino and sports betting.
iGaming technology and software provider GR8_TECH has entered the prediction market sector by launching a dedicated technology stack. The new functionality has been integrated directly into the company's GREAT_TURNKEY and GREAT_CRYPTO TURNKEY product suites, expanding event-contract options for operator clients.
Light & Wonder has completed the debut installation of its RapidPlay cashless gaming solution at Crystal Bay Casino in Nevada. The technology allows patrons to securely fund slot machines directly from their personal mobile devices. Currently approved for deployment in Nevada, the supplier plans to expand the system into additional jurisdictions subject to regulatory approval.