The article emphasizes the critical need for iGaming operators to move from fragmented player data to a unified 'single customer view' for enhanced player intelligence. This integration is essential for overcoming challenges like data fragmentation, improving player experience, and optimizing operational efficiency in today's market.
Summary based on reporting by G3 Newswire, which retains all rights to its text and images.
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Sportradar has opened its Unified Odds Feed to distribute esports pricing from competitor data firms, including GRID. The technical integration enables sportsbook clients to select and customize their esports odds providers on a game-by-game basis.
The Michigan Gaming Control Board has approved Soaring Eagle Gaming's platform provider switch from GAN to White Hat Gaming. Under the transition, White Hat Gaming will power the operator's online casino and sports betting operations following a November 10 launch.
Allwyn has entered into an agreement with Kambi Group to bolster its sportsbook technology and operations. Under the deal, Kambi will grant Allwyn a perpetual, global license to its sportsbook source code while continuing to provide trading and associated services. The partnership is projected to increase Kambi’s operating profit by approximately €50m.
Kambi Group has entered into agreements with Allwyn, granting the multinational gaming entertainment company a perpetual, global license to its sportsbook source code. The partnership will power Allwyn's sportsbook technology consolidation and is projected to contribute between €45m and €50m to Kambi's operating profit from 2027 to 2031.
Oneida Indian Nation's Turning Stone Resort Casino and affiliated businesses are restoring operations following a cyberattack that disrupted computer networks, payment processing, ATMs, and phone lines. The property has begun recovering critical services, including the resumption of credit card transactions for food and beverage purchases as systems come back online.