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    Fanatics plans up to $1 billion betting marketing push in 2027

    Fanatics plans up to $1 billion betting marketing push in 2027

    Fanatics plans to invest between $800 million and $1 billion in betting and gaming marketing in 2027. This significant increase from $350 million in 2024 aims to narrow the market share gap with competitors like FanDuel and DraftKings.

    Summary based on reporting by Yogonet, which retains all rights to its text and images.

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