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    Betsson replaces betFIRST with flagship brand in Belgium

    Betsson replaces betFIRST with flagship brand in Belgium

    Betsson Group has launched its flagship Betsson brand in Belgium, replacing its betFIRST operation three years after acquiring it. This rebrand aims to strengthen the global recognition of the Betsson brand and enhance its presence in the Belgian market.

    Summary based on reporting by Yogonet, which retains all rights to its text and images.

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