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    Betano extends Aston Villa deal as Premier League remains top marketing real estate

    Betano has extended its sponsorship deal with Aston Villa FC for another three years, running until the 2028/29 season. This renewal demonstrates sports betting operators' continued investment in Premier League partnerships despite the upcoming ban on front-of-shirt gambling sponsorships.

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    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Bookies slash or suspend Manchester City relegation odds after guilty verdicts

    Following Manchester City's guilty verdict on 114 financial regulation breaches, major bookmakers in the UK have either suspended or significantly adjusted their Premier League relegation markets. Operators like William Hill, bet365, Paddy Power, and Sky Bet swiftly reacted to the news. This move reflects the significant perceived risk of potential penalties, despite an expected appeal process.