SBC News

    ASA flexes monitoring muscles during 2026 World Cup

    The UK Advertising Standards Authority (ASA) is intensely monitoring gambling advertisements during the 2026 FIFA World Cup, having reviewed over 13,000 campaigns in the first month. This heightened scrutiny is attributed to continuous improvements in the regulator's monitoring capabilities, ensuring compliance with advertising standards during major sporting events.

    Everton moves Stake to sleeve and swaps front-of-shirt bookmaker deal with financial spread betting

    Everton FC has replaced its front-of-shirt sponsor, betting firm Stake, with financial spread betting company CMC Markets. Stake will now move to a sleeve sponsorship. This change comes ahead of the Premier League's self-imposed ban on front-of-shirt betting sponsorships beginning in the 2026/27 season, indicating a proactive shift in commercial strategy.