SBC News

    Bulgaria opens up affiliate licensing route

    Bulgaria has fully implemented its affiliate licensing framework, requiring all relevant companies to comply and obtain a license. Affiliates must complete a declaration form from the Gambling Office of the NRA, detailing their online platforms and services. This move formalizes the affiliate marketing sector within the Bulgarian iGaming market.

    Poland starts marking bookmakers’ homework

    Polish bookmakers, including major players like STS and Fortuna, are undergoing social responsibility assessments by the Office of Competition and Consumer Protections (UOKiK). This government-announced initiative will evaluate compliance among several licensed operators in the market. While described as routine, these assessments highlight ongoing regulatory scrutiny of social responsibility practices in Poland.

    888AFRICA boosts marketing capabilities as regional competition grows

    888AFRICA, a joint venture between evoke and Christopher Coyne, has partnered with predictive intelligence firm Axom Gaming to enhance its marketing capabilities in the competitive African betting market. Axom will deploy its decisioning layer, integrating its technology to improve CRM and marketing efforts for 888AFRICA. This move signifies a strategic investment in customer engagement in a growing region.

    From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?

    From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?

    The new football season presents a crucial period for sportsbooks, prompting a re-evaluation of strategies based on insights from the recent World Cup. Key areas of focus include adapting to changing betting behaviors, enhancing personalization, strengthening in-play offerings, and ensuring operational resilience to meet heightened customer expectations.

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    Albania puts tax at heart of sports betting re-regulation

    Albania puts tax at heart of sports betting re-regulation

    Albania is re-regulating its online sports betting market after a seven-year prohibition, with Prime Minister Edi Rama acknowledging that the ban failed to curb demand, pushing activity offshore. The new regime aims to bring sports betting back into the national economy, focusing on taxation and licensed operations. This marks a significant policy shift from outright prohibition to a regulated framework.

    Bet442: Why the Premier League acquisition battle will be won beyond bonuses

    This article analyzes how Premier League customer acquisition is evolving beyond traditional bonus offers, driven by rising costs and a stricter regulatory environment. Operators are focusing on sustainable strategies across paid media, affiliates, sponsorship, and CRM to capture betting interest. The piece suggests a shift towards value and loyalty over aggressive, short-term promotions.

    Caution on approach… EU iGaming tax could be the first step towards harmonisation

    Caution on approach… EU iGaming tax could be the first step towards harmonisation

    A legal expert suggests that discussions around a potential unified EU iGaming tax, despite its complexities, could spark a long-overdue debate on harmonizing EU policymaking for the online gambling industry. This initiative could mark a significant step towards greater regulatory alignment across member states. While not an immediate imposition, the ongoing discourse signals a shift in the EU's approach to iGaming regulation.

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    Caution on approach… EU iGaming tax could be the first step towards harmonisation

    Caution on approach… EU iGaming tax could be the first step towards harmonisation

    Legal expert Claire Pinson-Bessonnet suggests that while an EU-wide iGaming tax faces significant hurdles, the discussion itself could initiate a crucial debate on harmonising online gambling regulation across the European Union. This process could bring the long-overlooked iGaming industry into sharper focus for EU policymakers, potentially leading to more unified regulatory frameworks.