Merkur Bets has gone live with EveryMatrix omnichannel technology in Denmark, marking the first of several European brand launches. EveryMatrix now powers Merkur Bets' operations across more than 1,000 sports betting terminals, over 230 shops, and its online sportsbook and casino platforms in Denmark.
Summary based on reporting by G3 Newswire, which retains all rights to its text and images.
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Merkur Bets has advanced its pan-European technological transformation by completing an integration with EveryMatrix. The company has migrated its Danish operations onto EveryMatrix’s omnichannel platform, with plans for Austria, Belgium, and Germany to follow.
iGaming executives are discussing the complexities of tech leadership in the 2020s, with a focus on internalizing operations. This trend is driven by ongoing cost-cutting, market changes, and evolving regulatory conditions in the betting and gaming sector.
SOFTSWISS hosted an event in Portugal, gathering industry experts to discuss AI, regulation, and future digital growth markets. The event focused on key ideas from the 2027 iGaming Trends Report, with participants from SOFTSWISS, Amazon Web Services, and Google.
TMX Group, parent company of the Toronto Stock Exchange, is considering expanding into prediction markets in Canada should client demand materialize. The company's CFO, David Arnold, indicated they might replicate prediction market products similar to those pursued by US exchange operator Members Exchange (MEMX).
ProphetX, a federally regulated sports-native prediction market, has announced a strategic technology partnership with Plaee, a prediction-native technology provider. This collaboration enables ProphetX to onboard new distribution partners and scale its prediction markets distribution business effectively.