Leadstar Media: Finland’s affiliate ban may put player safety at risk

Leadstar Media has warned that Finland's proposed ban on affiliate marketing under its incoming licensing regime could ultimately compromise player safety. As the country prepares to dismantle Veikkaus' monopoly ahead of a 2027 launch, more than 50 companies have registered licensing interest, with 18 already cleared by the National Police Board. Stakeholders caution that restricting regulated affiliates risks driving traffic to unlicensed operators.

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