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    Betsson replaces Belgian betFIRST operations with flagship brand

    Betsson replaces Belgian betFIRST operations with flagship brand

    Betsson Group has launched its flagship Betsson brand in Belgium, replacing its existing betFIRST operations in the country. This strategic move aims to further enhance global recognition of the main Betsson brand, three years after its acquisition of betFIRST.

    Summary based on reporting by SBC News, which retains all rights to its text and images.

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